07 July 06 - Customer Review another first for U.S. Rent A Car

Travolution Article

USrentacar.co.uk has launched what it claims is the first successful implementation of user generated reviews for a car hire services.

The reviews will be included in search results for products and a user-rating will also be displayed.

Each car hire company will be ranked depending on criteria such as the pick up process, service level and customers expectations.

The tool has been created as part of a wider strategy to embrace the “next stage of the internet evolution, Web 2.0”, the company said.

Director of communications, Frank Williams, said: "We are very proud to be the first car hire company to implement these features and we fully expect others to follow our lead.

“The benefits for the customer are plain to see, we also hope that the information collected will provide our suppliers with a valuable insight into how their products are perceived by customers.

“The information collected will also enable our suppliers to evolve their products and services to meet the ever changing expectation of our customers.”

The company is expected to roll out a number of other what it calls “innovations” later in the year.

About U.S. Rent A Car.co.uk

U.S. Rent A Car.co.uk is one of the fastest growing car rental companies in the UK.

With over 500 locations within the U.S., competitive pricing structure and our renowned customer service, it’s no surprise that U.S. Rent A Car.co.uk is quickly becoming one of the industries most recognisable and innovative companies.

We have negotiated fully inclusive prices with some of the largest car rental companies in America, which means that your low cost car rental does not mean a low cost service.

If you are a journalist seeking more media information contact:

Frank Williams.

Director of Communications

U.S. Rent A Car.co.uk

Phone: 0845 226 8525

Fax: 0845 226 8524

Email: frankw@usrentacar.co.uk

Website: www.usrentacar.co.uk